One of my favorite audio books is The Hard Thing About Hard Things, by venture capitalist legend, Ben Horowitz, and I had two key takeaways from it:
- The only difference between successful and unsuccessful CEOs is the successful ones never quit. That’s it. Not being super-smart, or having the best product or service. Just not quitting.
- When a CEO is struggling with her business there is always a move she can make that might turn her fortunes around. She just has to be persistent enough to discover what the move is, and have the fortitude to make it.
It’s the second point I want to talk about in this post.