I’ve been blessed to get wonderful PR for my business the last few years, and people always ask me how I do it. Yet they are underwhelmed when I tell them it’s just luck and hustle.
I recently had the privilege to contribute to an article in Inc. Magazine, and thought I’d share how that happened, as it might inspire you to keep getting your hustle on. (more…)
Everyone loves an underdog. Why? Because we secretly want them to become the top dog. This is true in business, too, which is why shows like Shark Tank and The Profit are so popular.
I’m excited to share with you a podcast interview I did with Nikki and Trey Lewis, the husband and wife duo behind the delicious treat company, The Mallow Bar, and the podcast Biz Underdog To Top Dog. Nikki and Trey interviewed me and we talked about entrepreneurship and hustling for PR to become top dog in business.
I mentioned The Profit earlier; here’s a sneak peek of a video interview Nikki did with Marcus Lemonis from The Profit, for Inc. Magazine: (more…)
As entrepreneurs, we know we must always try to find creative ways to connect with new audiences. I’ve been fortunate enough to have a chance to do just that as a new contributor to GoDaddy.com’s popular blog for small businesses, The Garage.
And this article has been republished on The Garage for a new, larger audience to enjoy.
You can find the article here->
If you’re a regular reader of this blog, you know I share both the good and the “bad” of my entrepreneurial journey. Anyone grinding out there knows too well the feeling of defeat. But if you’ve been consistently grinding, you also know sometimes situations that seem bad at first have a way of coming back around in your favor.
I’d like to share two such stories to inspire all you entrepreneurs to hang in there because you never know what’s gonna happen.
If you have a startup, PR can be awesome for business.
I recently wrote about the importance of PR and suggested working with an agency and hustling on your own to get media exposure. That self-hustling piece is great because there is something magical about the way a founder or CEO can communicate her/his passion to a blogger or journalist.
I’ve written myriad times on this blog about how PR has saved my ass and generated sales for my biz, which helped me raise another round of capital.
But I never expected to score a HUGE media placement in a leading national lifestyle publication and have no results to show for it.
If you like ambiguity, you’ll love my answer to the question, does your startup need a PR agency?
Ready for it?
Here it is:
I don’t know.
Really, I can’t say for certain what is right for you. I can and will tell you what my experience has been, and I will make a recommendation, but you have to decide for yourself.
Sorry.